The Logo Story
Our logo story
The purple circle depicts the circle of life. It is open ended because life is full of choices. one does always have the option of getting off the self created rollercoaster at any point, be it, your profession, your unhealthy habits, addictions, relationships or whatever other negatives one may be associated with.
Why purple?? It is the color of health, imagination, spirituality, royalty and sophistication. And it is my little niece’s favorite color!
Look carefully, you will see the little figure running up the ‘circle of life’ meeting the challenges. It denotes an ongoing process of improvement, progress and enhancement of life experiences. Living life to the optimum is possible with some effort and imagination. The little figure is depicted in a cartoon format as life has to have it’s moments of humor and hilarity without which it is meaningless. At the same time the sleek lines infer a sense of rhythm and style.
So go ahead and enjoy what we have to offer in terms of a healthy lifestyle. Achieve your objectives while maintaining a sense of stability and grace.
Sheel, congrats!! Truly believe that life without physical well being is a sorrowful affair. Liked your presentation- smart, sophisticated….esp the symbolism of the logo. But, try as I might, I cannot see your little stick figure..is it just my failing eyesight??? or did anybody else have the same experience???
Most people don’t get the little person inside the circle…..
On showing her the Logo, my 4 year old neice however said,”When is the little man ever getting out of the circle?”. That I suppose is the open mind of a child……
Anyway, for those who are interested in figuring this one out – the little person is running up the circle clockwise, hair blowing backward(!) limbs in running motion! Did that make it any easier??? Perhaps not! But it doesn’t matter really as long as you get the idea.
Dear Doc,
The LOGO is good, a person running for life.The use of the colour purple makes the blog more attractive.Hats off, to the creative mind.
Warm regards,
Deepak.
Sheela, in the Logo there is a purple band that runs in the backgroung like some road that leads to infinity…. Surely there must be some deeper meaning to that than what I percieved. Let us know about that Sheela.